Our Mission

We are taking baby steps to a journey that would eventually change how we chose our foods and process them for consumption. It is surprising that most foods that we consume today contain pro-oxidants despite the fact that these foods, sans the oxidant additives, can still taste mouth-wateringly palatable. The tendency to allow pro-oxidants in food processing is a tradition we inherited from the times of ignorance when their health consequences were not known. But old habits die hard. We still fry our French Fries the same way. We still douse virtually everything that we find on the food market shelves in margarine.

It's the system we are living in that makes it very difficult to let us escape from the perils of oxidants. Oxidants accelerate aging, increase risk for cancers, diabetes, cardiovascular diseases, cataracts, arthritis, so on and so forth. As a consequence we are in the midst of a worldwide pandemic of lifestyle diseases that has transformed our identities from men, women and children to obese, diabetics and heart patients. In this long journey of freedom from the shackles of habits, we can at least do something today to neutralize our daily intake of oxidants. That´s what we call zeroing the effects of oxidants ­ Zerox.